- You’re awaiting approval from the FDA for your first product and expect to launch within the next 6 to 12 months.
- Averitas Health can help optimize your plan and ensure a successful launch.
- Here are some of the things we’ll do to ensure success.
Employ our comprehensive assessment process – to review and enhance your Go-to-Market plan
Including: Customer review and segmentation, Competitive Landscape, KOL identification and mapping, Distribution model, Reimbursement Strategy, Price sensitivity analysis, Positioning including message testing, ATU analysis, Patient profiling and journey, Patient services, Publication strategies, Potential awareness campaigns, Clinical services review and requirements (REMS), Supply chain analysis, distribution strategy, review all critical contracts (third party vendors and customers), for all Society/Foundation engagement.
Provide complete Sales & Market Access Deployment Strategy
Build on what is already in the plan and create what is needed to optimize Market Access & Sales impact.
Focus on: Market Access Analysis-value proposition development and communication plan, Design account management structure, Identify key metrics for access optimization, Create appropriate Incentive Plan , Design and Develop Market Access Launch playbook, Develop Market Access dashboard with appropriate data and analytics required to manage the business, Build Managed Markets Training and development Plan, Create Market Access Plan of Action.
Focus on: Sales Force Analysis – answer build or buy question, Manage CSO if necessary, Recruit Sales personnel, Design sales force structure, identify appropriate metrics for sales optimization, Create appropriate Incentive Plan with pay for performance philosophy, design and develop Sales Playbook, Management of and complete design for Launch Meeting, Create Plan Of Action, Build Training and Development Plan.
- You’ve launched and you’re 6 months into year one and your financial targets are not being hit.
- Here are some things Averitas will do to successfully re-launch your Brand.
Comprehensive review of your Go-to-Market plan to understand the market dynamics and opportunities
Including: reviewing Customer segmentation, SWOT analysis, Sales deployment and targeting, Messaging, KOL Mapping, Key Account Targeting, Reimbursement plan, Distribution Model, Overall Market Access plan, Analyze key metrics for access optimization, training plans, incentive and compensation plans, review all critical contracts (third party vendors and customers), pricing models and any market research conducted i.e. Perceptual mapping, ATU’s, pricing sensitivity etc.
To better identify possible issues with implementation, Averitas Health will conduct complete sales and customer analysis
Including: field rides with all customer facing personnel (i.e. Sales Representatives, Key Account Managers, MSL’s) to assess message delivery and effectiveness including assessment of training needs, test role profiles against acquired talent, client interviews to test messaging, ATU analysis to determine awareness and utilization, Analyze customer purchasing trends and buying patterns, evaluate account management structure
Depending on findings Averitas will provide various recommendations/activities for course correction.
Including: New Customer segmentation plan, Additional KOL identification and mapping, Modified or Alternative Distribution model, Focused Reimbursement Strategy, Additional Price sensitivity analysis, Create New Positioning and Messages, ATU analysis, Enhanced Patient services, Publication and ISS strategies, Potential awareness campaigns, Additional Clinical services, Recommended Society/Foundation engagement.
Enhanced Market Access value proposition and communication plan, Re-design account management structure, Identify additional key metrics for access optimization, Adjust Incentive Plan , Design and Develop Market Access Re-Launch playbook, Develop Market Access dashboard with appropriate data and analytics required to manage the business, Build Managed Markets Training and development Plan, Create Market Access Plan of Action.
Recommend changes in build or buy structure, Provide Management for CSO field team, Recruit Sales personnel, Re-Design sales force structure, identify appropriate metrics for sales optimization, Create appropriate Incentive Plan with pay for performance philosophy, design and develop Sales Playbook, Management of and complete design for Re-Launch Meeting, Create Plan Of Action, Build New Training and Development Plan.
Visit the links below to learn more about our services, at every stage of your product’s life cycle:
|EARLY STAGE||LATE STAGE||PRE-LAUNCH/RE-LAUNCH|
|Early StageNew Product or NCE|
Pre-IND and IND
|Post NDA Submission
(awaiting regulatory approval)
Phase IV (Post Launch)